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Digital Facade Playbook · Part 3

Earn reviews the right way — and answer every one.

68% of customers filter at 4 stars, and 89% expect businesses to respond to reviews (BrightLocal). Reviews are the trust section of your facade — and the ask is free.

Do this

  1. Get your review link. In your Google Business Profile dashboard, tap "Ask for reviews" — it gives you a short link straight to the review box.
  2. Put a QR code where money changes hands. Turn that link into a QR code (free generators everywhere), print it, tape it at the register or on the receipt. That's how you get to 50+.
  3. Ask at the moment of delight. When someone compliments the food, the haircut, the repair — that's the moment. "That means a lot — would you put that on our Google?"
  4. Respond to every review, good and bad. Two sentences. Thank them by name and mention something specific. You're not just answering one customer — you're showing hundreds of future ones that someone's home.
  5. Handle bad reviews calmly. Apologize once, state what you're fixing, move it offline ("call us so we can make it right"). Future customers judge you on the response, not the complaint.
Never pay, discount, or raffle for reviews. Offering anything in exchange for a review — discounts, freebies, prize entries — violates Google's review policy. Google filters those reviews out, and can suspend the whole listing. The honest ask works and costs nothing. If you want to reward customers, reward them for coming back — not for reviewing.
Make it a routine Two minutes at closing: respond to anything new. Once a week: personally ask your three happiest customers of the week.

How does your facade look today?

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