The Digital Facade Playbook
Level up how your business looks online.
Your digital facade — your Google listing, photos, reviews, and website — is the first storefront most customers ever see. This series from your EDC breaks it into seven short, practical guides. Each one takes minutes to read and gives you steps you can do this week.
- 1
Get the basics right
Phone, address, hours — and the holiday-hours routine that keeps them true.
- 2
Photos that pull customers in
What to shoot, how often, and why photos drive 42% more visits.
- 3
Earn reviews the right way
Getting to 50+ reviews and 4 stars — without breaking Google's rules.
- 4
Look open and active
A once-a-month posting habit that tells Google you're alive.
- 5
Show what you sell
Menus, services, and prices — online, as real text Google can read.
- 6
A website that works
The one-page site that earns 20 points — and why Google rewards it.
- 7
Show up in AI answers
ChatGPT and AI search are the newest front door. Here's how you look good in them.
Not sure where to start?
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